Kati Shop : Thai • Curry • Rice

- 104 W 37th St, New York, NY 10018

For New Yorkers navigating the fast pace of Midtown and the Herald Square area, Kati Shop: Thai • Curry • Rice offers a refreshing, health-conscious, and uniquely authentic dining concept. Positioned near the Times Square area, this Asian-owned establishment has pioneered a fast-casual approach to traditional Thai cuisine, reminiscent of a 'Chipotle version of Thai food' but with a strong emphasis on quality, freshness, and dietary safety.

The core concept of Kati Shop is centered around Khao Kaeng (curry over rice), a beloved trademark of everyday dining culture in Thailand. The mission of its founders—three Thai friends with decades of restaurant experience—is to bring this customizable, satisfying, and flavorful experience to the city, blending it with a health-focused menu. This commitment to fresh, daily-prepared dishes using responsibly sourced ingredients, which are never frozen, ensures a clean and vibrant meal every time.

What truly sets Kati Shop apart in the competitive NYC dining scene is its dedication to dietary transparency and safety. The entire menu is 100% gluten-free and prepared in a nut-free kitchen, making it a dream come true and a 'safe place to eat' for those with Celiac disease, gluten sensitivity, or nut allergies. Whether you are grabbing a quick lunch, planning a solo dinner, or catering an office event, Kati Shop provides a quick bite that is genuinely delicious, healthy, and worry-free.

The atmosphere is casual, clean, and modern, primarily designed for the grab-and-go New Yorker, though limited seating is available for quick, onsite dining. The staff is consistently praised for being friendly, caring deeply about customer satisfaction, and going out of their way to make patrons feel at home.

The Kati Shop location is ideally situated in the high-traffic Midtown area, making it a convenient destination for workers, locals, and visitors alike. Its address is centrally located for easy access via public transportation and on foot.

Address: 104 W 37th St, New York, NY 10018, USA

Accessibility is a key priority for the establishment, ensuring a smooth experience for all customers:

• The venue features a Wheelchair accessible entrance, making it welcoming and easy to navigate.
• Its proximity to Herald Square offers excellent access to major subway lines (B, D, F, M, N, Q, R, W) and the PATH train, providing superb connectivity across Manhattan and to New Jersey.

This location, situated a short walk from major landmarks and business hubs, is perfect for those seeking a quick, delicious, and healthy meal during their busy New York day.

Kati Shop provides a range of flexible services tailored to the needs of the fast-moving New York City crowd:

• Dining Options: Available for Lunch, Dinner, and Dessert, with Seating for a quick, casual dine-in experience. It is a highly popular choice for Solo dining.
• Service Modes: Offers Onsite services, Takeout, Delivery, and No-contact delivery, ensuring flexibility for all dining preferences, whether at home, the office, or on the go.
• Catering: Comprehensive Catering services are available, featuring boxed lunch options and platters built around the popular curry and protein combinations, ideal for office meetings or large-scale events in Manhattan.
• Dietary Accommodation: The menu is 100% Gluten-Free and Nut-Free, with ample Vegan options and Vegetarian options. Offerings are categorized as Comfort food, Healthy options, and Quick bites, appealing to health-conscious diners.
• Payment Methods: Accepts modern payment technologies, including Credit cards, Debit cards, and NFC mobile payments.
• Family-Friendly: Considered Good for kids and includes High chairs and a dedicated Kids' menu, making it an accessible option for families in the city.
• Customizable Meals: The unique "Make Your Curry Platter" concept allows customers to choose their base (Jasmine Rice, Rice Berry, or Mixed Cabbage), protein (Lemongrass Chicken, Coriander Steak, Grilled Salmon, or Baked Sesame Tofu), curry, and two sides.

The Kati Shop's unique fast-casual model, combined with its culinary excellence, provides several key highlights that make it a standout Thai restaurant in New York City:

• 100% Gluten-Free Commitment: This is arguably the most significant feature, offering a secure and expansive menu for those with celiac or gluten sensitivities—a rare find for any cuisine, let alone Thai food, in NYC.
• Authentic Southern Thai Curries: The heart of the menu is the four authentic curries, particularly the fiery Kati Signature Curry (Southern Thai style with lemongrass, galangal, turmeric, and chili) and the rich Green Curry, both praised for being truly flavorful and possessing an authentic spicy kick that does not compromise on traditional taste.
• Premium Proteins: The menu features high-quality, responsibly sourced proteins, including Grass-fed, antibiotic-free Sirloin Steak, antibiotic-free Lemongrass Chicken, and fresh-cut Grilled Salmon, which elevates the fast-casual dining experience.
• Creative, Healthy Sides: The inclusion of healthy, flavorful sides encourages balanced eating. Standout options include Rice Berry (Thai whole-grain brown rice), Larb Mushroom, Som Tum Slaw, and Kale Salad with Ginger Vinaigrette.
• Vegan-Centric Dishes: The Vegan Combination (organic tofu with mild Massaman Curry, Cucumber Salad, and Kale Salad) is a designated favorite, demonstrating the kitchen's capability to deliver delicious, dedicated plant-based meals.
• Unique Thai Beverages: Beyond the standard fare, they offer traditional beverages like Home Brewed Thai Tea, Vietnamese Coffee, and dairy-free options such as Limeade Thai Tea (Vegan) and Coconut Thai Tea (Vegan).

Located conveniently in Midtown Manhattan, Kati Shop is easily reachable for placing orders, catering requests, or general inquiries:

Address: 104 W 37th St, New York, NY 10018, USA

Phone: (917) 262-0606 (Mobile Phone: +1 917-262-0606)

Kati Shop is an essential choice for a specific, and growing, segment of the New York dining community. It is definitively worth choosing if you are looking for an authentic, fast-casual Thai experience centered on the traditional Khao Kaeng concept. Its true value, however, lies in the complete assurance of safety for those with dietary restrictions.

For Manhattan residents and workers seeking 100% Gluten-Free Thai food that does not sacrifice flavor, Kati Shop is unparalleled. The ability to customize a healthy, delicious meal using premium ingredients—like grass-fed steak and fresh salmon—and pairing it with an authentically spicy, homemade curry (such as the fantastic Green Curry or the fiery Kati Signature) makes it a superior option to standard takeout. Its positioning near major public transit hubs also makes it a highly convenient lunch or dinner spot for 'Locals' and commuters moving through the city. From quick, healthy solo dining to reliable, allergen-safe catering, Kati Shop offers a modern, thoughtful approach to a beloved global cuisine.

Kati Shop : Thai • Curry • Rice

104 W 37th St, New York, NY 10018, USA